National Expansion at PEOPLEASE Supports New Initiatives for Growth
Leveraging a multi-channel approach to target unique segments in the transportation industry
MT. PLEASANT, SC: April 8, 2018
PEOPLEASE, the leading provider of Business Process Outsourcing (BPO) solutions and services for the transportation industry, today announces a strategic expansion focused on expanded geographic and enhanced segment support. With investments in new regional hires and the development of several strategic initiatives, PEOPLEASE will now deliver its full range of administrative, compliance, and safety services to every segment of the transportation industry.
Today’s sales organization evolved out a simple two-channel model with direct and indirect channels supported by field personnel. While the direct and indirect channels still exist, companies have had to develop more sophisticated methods to connect with specific market segments. “Reaching trucking companies of different sizes requires different approaches,” said Paul Citarella, CCO of PEOPLEASE. “For example, connecting with the smallest fleets is complicated by the fact the owner may be on the road driving a truck.”
Intimate industry knowledge coupled with strategic personnel expansion grants PEOPLEASE the opportunity to serve new clients. ”Over the past couple of months, we have expanded and diversified our sales channels,” Citarella explains. “In April, we opened an Atlanta-based sales center targeting the small fleet market. Additionally, we made key investments in strategic transportation markets such as California and the Midwest. In addition to this headcount expansion, we are doubling our investment in Digital Channels including web, social and email marketing.”
Founded in 1994, PEOPLEASE is a full-service, professional employer organization headquartered in Mount Pleasant, SC. As the nation’s largest trucking and transportation PEO, PEOPLEASE serves hundreds of transportation customers nationwide, managing tens of thousands of employees.
PEOPLEASE has a large employee base with a nationwide reach allowing for cost effective payroll, benefits, workers’ compensation insurance, HR administration, and safety and risk solutions, ensuring its customers can focus on their core business operations.