PEOPLEASE Appoints Experienced Executive Jerry White as Chief Financial Officer

PEOPLEASE, the leading transportation professional employer organization (PEO) geared for small to mid-sized businesses, announced that Jerry White has joined the company’s Executive Leadership Team as Chief Financial Officer.  White’s primary focus will be building the financial organization to support the company’s growth strategy.

“Jerry’s unique broad set of financial and operational experiences fit well into our creative workforce solutions approach,” said Sam Rossa, President and CEO of PEOPLEASE.  “Collaboration with customers, channel partners, sales, operations and risk is more important than ever in today’s complex transportation environment.”

Mr. White has over 30 years of senior management experience in large, multi-national and publicly exchanged growth platforms.  Most recently he served as the CFO/COO of Avista Solutions Corporation, where he partnered with the CEO on growth strategy, while also managing finance, treasury and operations which culminated into record growth and the fastest growing mortgage software company in the U.S.  Mr. White has a Bachelor’s degree in Accounting along with an MBA from Webster University.  Through acquisitions and organic growth, Mr. White has led organizations with an average rate of growth of 32% over the last decade.

“I am honored to have the opportunity to join the leadership team at PEOPLEASE,” stated White.  “PEOPLEASE is the leading PEO in the transportation industry and is uniquely positioned to accelerate as a predominant player as it continues building on its core strength and adding additional services.”

Mr. White has held other executive leadership positions with Avista Solutions, Metavante Banking Solutions, Mitsubishi Power Systems and Coleman Research.


With over 20 years of experience, PEOPLEASE is a full-service, professional employer organization (PEO) headquartered in Mount Pleasant, SC. The company serves hundreds of transportation customers nationwide, managing tens of thousands of transportation employees. PEOPLEASE has a large employee base with a nationwide reach which allows for cost effective payroll, healthcare, worker’s compensation insurance and HR administration solutions, ensuring its customers can focus on their core business operations. To learn more about PEOPLEASE services, please go to the Contact Us link or call (800) 948-4453.

About AVC Partners

PEOPLEASE is the primary investment of AVC Partners. The partnership invests and partners with owners of $5 to $15m EBITDA companies in the North American Business Services, Logistics and Light Manufacturing sectors. Using long-term patient capital, AVC Partners invests with business owners to accelerate value creation in their business and create long-term niche market leading franchises. The Partnership helps growing companies scale, build higher performing leadership teams, and implement pragmatic growth strategies while recognizing true growth comes from enhancing operating performance. For more information please visit