Jerry White
President and Chief Executive Officer

Jerry White

Jerry White is an accomplished senior executive with 30 years of experience in financial management and accounting. Since his arrival as Chief Financial Officer in 2014, PEOPLEASE has doubled the number of work site lives it serves.  He brings a proven record of leading organizations in achieving profitability, cost control and operational improvements within highly challenging environments to his role as CEO.

Prior to joining PEOPLEASE, Jerry served as Chief Financial Officer and Chief Operating Officer for Avista Solutions, a nationally recognized leader in web-based loan origination systems. He provided strategic and tactical leadership in the areas of operations, sales, accounting, financial reporting, business development and strategic planning. Previously in his career, Jerry held executive roles at Metavante Banking Solutions, Mitsubishi Power Systems Americas and Coleman Research Corporation.

Jerry holds a Bachelor of Science in Accounting and an MBA from Webster University.

Christopher D. Abetz, Jr.
Vice-President, Finance and Accounting

Chris is responsible for all finance and accounting functions of the organization, including general accounting, treasury, tax and financial planning and analysis. During his tenure with PEOPLEASE, Chris has strengthened financial processes and improved reporting accuracy and timeliness, enabling the business to better understand its operations and impacts of outside market conditions.

In his prior role as Revenue Manager for Benefitfocus (NASDAQ: BNFT), a publicly traded software company, Chris built the company’s Revenue Department to provide more consistent and accurate application of the company’s revenue policies.  He previously owned all SEC filings as the Senior Financial Analyst of SEC Reporting.  Chris began his career as an auditor for KPMG and held various positions in Corporate Financial Reporting and Internal Audit with ConAgra Foods (NYSE: CAG).

He is a Certified Public Accountant (CPA) and holds master’s and bachelor’s degrees in Accounting from James Madison University.

Steve Casper
Vice-President, Strategy and Growth

Steve has 20 years of B2B marketing and sales experience focused on developing multi-channel marketing and sales strategies with a strong emphasis on the ROI. At PEOPLEASE, Steve takes a strategic approach to driving growth through new channel launch and product optimization.

Prior to joining PEOPLEASE, Steve was the Vice President – Marketing and Sales Operations for North America at FLEETCOR, a global provider of fuel and payment products and services. He was responsible for designing and implementing channel strategies with annual revenue targets exceeding $65M.

Steve is a graduate of the University of Illinois, with an MBA in Marketing and International Business.

Jennifer Tidwell
Vice-President, Implementation

As PEOPLEASE VP of Implementation, Jenn ensures a meet-and-exceed approach for organizational goals, strengthening process, and procedures cross-functionally. She oversees a cohesive and streamlined onboarding experience for clients and project teams alike.  Jenn brings over a decade of gumption with her award-winning track record in leading creative and logistical teams from the area’s premier tech and hospitality organizations.  She weaves her hallmark solutions-oriented mindset, 5-star service, energy, and attention to detail in all she does.

General Managers

Stu Churchill

With a career spanning nearly 30 years, Stu has management experience in every sector of the transportation industry including risk management, loss control, recruiting, safety, and human resources. As Senior Manager of Safety and Loss Control for PEOPLEASE, he previously led a cadre of Regional Safety Managers with over 125 years of safety experience.

Stu has designed, implemented, and managed recruiting, safety, and risk programs for nearly every situation faced by trucking and logistics companies. He successfully improves the overall compliance of companies within multiple industries through mock audits employing his unrivaled knowledge of Department of Transportation (DOT), Equal Employment Opportunity Commission (EEOC), and OSHA audits.

Stu holds safety consultant licenses in AR, MO, NY, PA and TX with DOT, Corporate Compliance, and SHRM certifications.  He received his BA and MAHR at Ottawa University in Kansas.

Samuel Rossa

Samuel RossaSamuel Rossa is a results-oriented senior executive with over 25 years of experience as a strategic and visionary leader building high-performance teams, innovating successful workforce solutions, and guiding top-tier companies. He currently focuses on developing key customer and industry relationships as Chair of the PEOPLEASE Board of Directors.

Prior to joining PEOPLEASE as President and CEO, Sam served as Chief Operating Officer/Executive Vice-President over Operations and Analytics for one of the country’s largest Professional Employer Organizations. He orchestrated the pull-back of offshore services and reformed operational streams resulting in lower overall expenses and positive cash flow. His focus on integrating operations and service delivery produced a retention rate which outperformed previous years.

Improvement, performance, and results drive Sam as he embraces the ever complex and dynamic environment within transportation and logistics.

Tom Morton

Tom is in his 18th year with PEOPLEASE. During his tenure, Tom has served in various leadership roles including Regional Vice-President Sales as well as Senior Vice-President Sales.

Tom’s primary objective has been focused on the growth objectives of PEOPLEASE by developing strong Channel Partners in the agent and broker communities across the nation.  His success in these arenas coupled with his extensive knowledge of the transportation industry uniquely position him as a leader and strategist.

In his current role as General Manager he will focus his team’s energy on continued and accelerated growth and development of new Channel Partner relationships in the Southeast Region.  He prioritizes excellent customer service as key to client retention.

Rob Persiano

Rob is an experienced leader with demonstrated track record of success for over 20 years.

As a General Manager and Strategic Sales and Solutions leader, Rob focuses his energy on bringing value to customers, consultants, and employees through inspiring leadership and strategic execution.  Throughout his experiences as a sales executive, he provides leadership and individual sales contribution to regional and local market entities. Rob specializes in transformational sales strategy within startup, turnaround, and growth-focused operational units from $5M – 200M in annual sales.

Rob spent 20 years in the IT Consulting and Services arena before joining the industry leader in PEO services for the transportation industry, where he developed and implemented the sales training curriculum and development program and lead PEOPLEASE’s national outside sales team.

Joe Mauro


Joe has more than 30 years of senior management experience in insurance, risk management, employee benefits solutions and team building strategies.   He was instrumental in building a PEO division as an executive for a firm in New York, and through acquisitions and organic growth, Joe has achieved double digit revenue gains with every firm he has been associated with over the past 15 years.

A graduate of Bryant University in Rhode Island with a degree in Economics and Finance, Joe has had great personal success as both an individual contributor and regional leader.

About AVC Partners

PEOPLEASE is the primary investment of AVC Partners.  The partnership invests and partners with owners of $5-$15 million EBITDA companies in the North American Business Services, Logistics and Light Manufacturing sectors.  Using long-term patient capital, AVC Partners invest with business owners, to accelerate value creation in their business and create long –term niche market leading franchises.  The partnership helps growing companies scale, build higher performing leadership teams and implement pragmatic growth strategies while recognizing true growth comes from enhancing operating performance.  For more information please visit, www.avcpartners.com.